Online startups that make pet products, whether they focus exclusively on pets or make pet versions of popular human products, are thriving in a pet-obsessed economy
. Fresh and healthy food, comfortable memory foam dog beds, and luxe leashes and toys are among the innovative pet products being favored over the products from traditional competitors. Shop 11 cool pet startups — including The Farmer's Dog, Embark, and Wild One — if you don't like to shop the large, overwhelming aisles of pet specialty stores. The American Pet Products Association estimates that US shoppers spent about $72 billion on their pets in 2018, up from $69.
. Fresh and healthy food, comfortable memory foam dog beds, and luxe leashes and toys are among the innovative pet products being favored over the products from traditional competitors. Shop 11 cool pet startups — including The Farmer's Dog, Embark, and Wild One — if you don't like to shop the large, overwhelming aisles of pet specialty stores. The American Pet Products Association estimates that US shoppers spent about $72 billion on their pets in 2018, up from $69.
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