Over the course of CEO Bob Iger's tenure, Disney has acquired Pixar, Marvel, Lucasfilm and, most recently, 20th Century Fox. The first three acquisitions alone have earned Disney more than $33.8 billion at the global box office.
Disney's 38% of the total U.S. box office this year marks the high point of a Hollywood strategy now a decade-and-a-half in the making, and that began at a time when the company's films made up about 10% of the market.
"Disney is totally different than what it used to be 10 or 12 years ago," said Doug Stone, president of Box Office Analyst. "Iger came in and was laser-focused on increasing profitability."In his first earnings call as CEO, Iger was quick to address how he planned to put his mark on the company. But when Disney first announced this acquisition, analysts were skeptical. Some even felt that Disney had paid too much for the animation studio.Pixar was already a well-established and prestigious brand. In the years before Disney acquired the company, Pixar had earned two Academy Awards for best animated feature for "Finding Nemo" and "The Incredibles."
Docter had been with the company for decades and directed "Monsters, Inc.," "Up," "Inside Out" and the upcoming "Soul." Lee joined Disney Animation Studios, a separate animation house at Disney, in 2011 and co-wrote "Wreck-It Ralph." She also co-directed "Frozen," which went on to win an Academy Award.
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