When contacted, the dealer wouldn't explain why it thinks someone should pay this.
from dealers who gouged customers on the new Hummer EV or Z06 C8 Corvette—to keep things in check, but that doesn't always work.
Case in point: Bellevue Nissan in Bellevue, Washington. The dealer is one of the few in the country that currently has the 2023 Nissan Z"Proto" edition on its show floor. There are only 240 of these special-edition new Zs, period, so while Nissan sets its MSRP at $52,990, the conditions here are ripe for exploiting Z fans' enthusiasm for a little extra cheddar.
Given the demand of the car and the rarity of the trim, it's not unreasonable to expect a dealer to mark the car up a little bit. However, Bellevue Nissan has gone far beyond"a little" and hit the Z with aoriginal MSRP of the freakin' car ! On top of a $54,915 MSRP and that wacky markup, there is even a $1,195"Bellevue Nissan Protection Pack" which includes door edge guards, door handle cup protectant,"lux care" ext/int protectant, and lifetime car washes.money! Assuming the dealer didn't mark that one up, too, that is.This Z's markup went viral after an image of the window sticker was posted to a GT-R owner's Facebook group; but it soon spread throughout other social media platforms.
We would love to know the justification for adding a $73,000 markup to a car that has an MSRP below $60,000, but for now it seems like the store would rather just leave us guessing as to the motives here.
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