Put yourself in the shoes of the customer, and think about what would appeal to them.
Years ago, I worked with a product development team that was testing a printer prototype. We brought it into people’s homes, and I observed as they hooked it up to their computers. I remember vividly an older woman who was excited to print photos of her grandchildren at home. But as we watched her grudgingly climb under a table on her hands and knees and struggle to plug in the device, it became clear that, despite all its innovative features, this printer really wasn’t designed for her.
But the first thing you need to learn to do is change your mindset. One easy way to adopt a more customer-centric mindset is to think back on a time when you’ve received — and have been disappointed by — a birthday or holiday present. As a professor of marketing at Northwestern University Kellogg School of Management, I teach my MBA students that the best lessons in anticipating a consumer’s needs and satisfying their deeper desires involve avoiding three common gift-giving errors.
Generic gift-giving happens in the business world, too. For example, let’s say you and your partner check into a hotel and let the front desk know it’s your anniversary. Immediately, the front desk sends a bottle of champagne on ice to your room . But if you don’t drink or you’re not fans of champagne, this gesture falls flat. A more thoughtful gesture would be for the front desk to offer a few options, e.g., a coupon for a discount spa service or a free dessert at the hotel restaurant.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Saving Time review: We need a longer sense of time – based on natureWhy do we have clocks? An ambitious new book from Jenny Odell deconstructs their origins and argues for more nature-based measures
Read more »
Biden EPA plans to limit toxic forever chemicals in drinking water for the first timeWater utilities will be required to routinely test for toxic forever chemicals and upgrade treatment plants to filter them under the first-ever national limits intended to protect Americans from widespread threats to human health and the environment.
Read more »
Meta valuation flirts with $500 billion for first time in 9 monthsMeta's new job cuts are resonating with investors, helping put the company on track for a closing valuation above $500 billion for the first time since June.
Read more »
Morgan Wallen Rules Artist 100, Hot 100 & Billboard 200 Charts Simultaneously for First Time.MorganWallen rules the Artist100, Hot100 and Billboard200 charts simultaneously for the first time.
Read more »
Honda Accord Leaves Its Ohio Factory for First Time Since 1982Ten of the Accord's eleven generations have been built in Marysville—now the sedan's being booted by EV production.
Read more »