4 reasons why Tiffany & Co is the high jewellery brand to watch now

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4 reasons why Tiffany & Co is the high jewellery brand to watch now
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Why Tiffany & Co is the high jewellery brand to watch now

get their hues from trace elements that interact with their carbon atoms during their formation. Nitrogen atoms will give you yellow or brown diamonds, while boron gives you blue ones, for example. Pink diamonds are a miraculous exception, as they gain their colour from intense heat and pressure that cause their crystal lattices to deform. Thanks to the displaced carbon atoms, these diamonds absorb green light and reflect it back to us as pink.

In 2021, Tiffany appointed Victoria Reynolds as its first female chief gemologist in its 183-year history. Having worked at the company for over 30 years, Reynolds’ experience and dedication to sourcing the absolute best stones made her the obvious choice for the role. “You have to be passionate about this job because it’s not a nine-to-five. Being inquisitive also really helps.

According to Reynolds, one high jewellery collection can take several years and thousands of hours to complete, from the ideation to the final launch. But that’s a drop in the ocean compared to the epochs it took for the stones to form and come to the surface — a fact that Reynolds never fails to marvel over.

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