Daytona is the birthplace of NASCAR, and the high banks of the track are the sport’s equivalent of The Green Monster at Fenway. This Sunday will be the 62nd running of the race. 4-time NASCAR champion Jeff Gordon takes about the 2020 season.
Gordon knows the high banks, having won the Daytona 500 three times. He retired from NASCAR five years ago and joined FOX Sports, where he is now partnered with Mike Joy in the FOX booth.
last year. Hamlin is this year's defending race winner. Daytona's high banks have defined much about NASCAR since the first 500, run in 1959. But final evolutions of any product usually offer the best results, and this Sunday could be a Daytona 500 for the ages. “I’m excited about 2020,” says Gordon, “and if I can find a way to balance out the message to the fans, I’d say, ‘Hey, we have a great product and I think we’re going to have a great NASCAR season.
Gordon is a successful driver who has transitioned to team ownership and mentoring younger drivers, and television coverage. Gordon mentored 7-time champion Jimmie Johnson, helping form a team around him. Gordon has an ownership interest in one of the Hendrick Motorsport cars, driven by Chase Elliott, arguably the most popular and likable driver on the circuit and the son of “Awesome Bill” Elliott, the 1988 NASCAR champion who was voted the series’ most popular driver 16 times.
But Gordon is not warm to all the fan engagement methods European series have explored. “I would not want to see the fans voting on drivers getting more push-to-pass opportunities,” says Gordon, referring to a fan engagement polling system used in the FIA’s Formula E electric-car series, which allows fans to vote more push-to-pass time for favorite drivers. “Then it’s just a popularity contest.
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