Many organizations are understandably hesitant to adopt gen AI applications, citing concerns about privacy and security threats, copyright infringement, the possibility of bias and discrimination in its outputs, and other hazards. Risk around using gen AI can be classified based on two factors: intent and usage.
Accidental misapplication of gen AI is different from deliberate malpractices . Similarly, using gen AI tools to create content is differentiated from consuming content that other parties may have created with gen AI . To mitigate the risk of gen AI content misuse and misapplication, organizations need to develop the capabilities to detect, identify, and prevent the spread of such potentially misleading content.
Her research and teaching specializes in digital resilience, with a focus on cybersecurity and responsible AI. She has been recognized as a Thinkers50 Radar thought leader in 2023, and serves as a member of the WEF Global Future Councuil on Cybersecurity.is a professor of AI, Analytics and Marketing Strategy at IMD, and specializes in helping organizations use artificial intelligence and develop for their big data, analytics and AI capabilities.
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