And this is why inclusivity matters.
accounts. The ad she’s featured in for Ulta was a special moment for the vlogger, and one she hoped would strike a chord with others who use wheelchairs.
“I can’t even begin to say how grateful I am for Ulta Beauty and each and every one of you… Eight years ago, when I found out I was a quadriplegic, I never thought I could dream this big. I thought feeding myself and dressing myself would be my biggest accomplishments. They are. Those are my own wins... but this accomplishment is for us,” she writes on Instagram. “It’s for my beautiful community who deserves to be seen and heard in any and every industry.
If little Maren’s reaction is any indication of how powerful the ad has been, then it’s safe to say Aiello’s mission was accomplished. Ulta Beauty also reached out to the Andersons, according to NBC4. The company plans to fly Aiello out to Leesburg, Virginia, where the Andersons are from, so she and Maren can take a shopping trip together.
“We love that this family shared such an amazing moment and were touched to see Maren looking at the image in our window—it makes us incredibly proud. We feel even more inspired to continue to feature amazing people that help us shape how the world sees beauty," an Ulta Beauty spokeswoman says in a
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