With a skin-care industry that doesn't cater to brown complexions, these Black women entrepreneurs created their own solutions:
Black people are beyond resourceful. When we come upon a problem, a roadblock, or a flat out"no," we find another solution. That's exactly what the following entrepreneurs did when faced with a skin-care industry that doesn't cater to brown complexions.
Ozohu Adoh wanted a luxury skin-care brand that was tailored to treat skin of color, so she created Epara Skincare. Katonya Breaux couldn't find a sunscreen that didn't leave her skin irritated or chalky white, so she founded Unsun Cosmetics. And when Trinity Mouzon Wofford didn't see herself represented in the wellness space, she whipped up her own inclusive brand called Golde.Ahead, we spoke with five founders who are changing the skin-care aisle for the better.
Adoh started to research African oils, butters, and botanicals to create her own moisturizing blend. After noticing a significant difference in her skin, she decided to create, a luxury skin-care line for skin of color."I noticed that the existing brands were not catering to [Black] professional women with disposable income, because they didn’t feel like that market was significant enough," she says.
The Epara line, which is available at Barneys New York, targets the specific needs of brown skin, especially hyperpigmentation and hydration."Historically when companies target hyperpigmentation they use bleaching agents in the product," says Adoh.
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