After Ya Kun Kaya Toast, Toast Box is drawing flak online for what Singaporeans are calling stunning prices for simple breakfast sets.
SINGAPORE: Yet another incident of higher food prices caught netizens’ eyes unfavorably recently, with Reddit users calling S$7.40 for a kaya toast set “ridiculous.”
“All these toast shops are just cheapest, lowest effort dish and they want to charge $7 for it??,” wrote another, adding that people would be better off buying kaya toast at Koufu or Kopitiam, where they’re “$3, $4, or $5 at the very most.” At that time, Ya Kun Kaya Toast Set A, the chain’s simplest set meal composed of two slices of Kaya Toast with butter, two soft-boiled eggs, and a choice of a regular hot beverage, either acost S$4.80. As of April 2022, the price of Set A had gone up to S$5.60, and by December 2023, to S$6.30.$9.
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