8 subtle ways Amazon is targeting teenagers and turning them into loyal Prime members

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8 subtle ways Amazon is targeting teenagers and turning them into loyal Prime members
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Teenagers may be tempted to join Amazon Prime for the fast shipping, student discounts, and deals on textbooks.

Amazon has a number of different strategies and programs aimed at younger users. Teens and members of Gen Z have plenty of reasons to sign up for Prime, from free two-day delivery to deals on textbooks and online gaming platforms. Here are eight subtle ways that Amazon is trying to turn teens into loyal Prime members. Visit Business Insider's homepage for more stories. Amazon is on a mission to encourage teen shoppers into its retail ecosystem.

Amazon has a number of different strategies and programs aimed at younger users. Teens and members of Gen Z have plenty of reasons to sign up for Prime, from free two-day delivery to deals on textbooks and online gaming platforms. Here are eight subtle ways that Amazon is trying to turn teens into loyal Prime members. Visit Business Insider's homepage for more stories. Amazon is on a mission to encourage teen shoppers into its retail ecosystem.

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