A BBC News journalist who viewed the material said: “I nearly threw up.”
Sources familiar with the arrangement said neither the BBC News business unit nor the China reporting team were consulted about how the commercial tie-in may affect the coverage of China or Huawei in the future.
“Why would Huawei bother answering questions from BBC reporters, or giving a sitdown interview, when they can just do this instead?” they asked.These types of sponsored content deals between media brands and companies are not new — BuzzFeed, for example, produced a small amount of content for Huawei in 2014.
When BuzzFeed News approached the BBC on Tuesday night with a series of questions, including about whether the BBC’s brand was being used to whitewash Huawei’s corporate image, a spokesperson replied: “The BBC maintains clear separation between its commercial and editorial departments, and BBC News continues to report rigorously, impartially and without fear or favour on all issues, with no consideration of wider commercial relationships.
Singapore Latest News, Singapore Headlines
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