James Barnes became jaded by Facebook's political advertising practices, its involvement with the Trump campaign, and the president's rhetoric.
A former Facebook employee who was instrumental in shaping President Donald Trump's online advertising campaign in 2016 is now working to avert his reelection.
According to the WSJ, Barnes joined Facebook's political ad sales team in 2013 from a digital consulting firm that worked on Sen. John McCain's presidential campaigns. He became the go-to person for the Trump campaign as part of a team that worked exclusively with Republicans. A few days after Trump's election upset in 2016, Gary Coby, his campaign's digital director, reportedly sent out the following now-deleted tweet:"Aggressive learning agenda; multivariate testing w/FB helped us quickly learn path to max $$$ and message. @jameslbarnes of FB was a MVP."
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