Here's a look inside Birkenstock:
Getting to Görlitz isn’t easy; it’s roughly three hours from Berlin by train to Dresden, with an hour-and-fifteen-minute drive from there. The Bernstadt Birkenstock factory, which the company acquired in 1991, is responsible for producing the uppers and footbed lining. Over 600 employees work there to help create the 90,000 uppers the factory has the capability to produce on a daily basis. Piles and piles of leather sit at the factory, waiting to be cut into straps for the shoes.
To meet the demand, Birkenstock invested over 150 million euros in new capacities, creating 2,500 new jobs. As for its current marketing strategy, Birkenstock puts the consumer at its core. Reichert said it’s “to listen to our markets and to deliver what the consumer is asking for. Sounds simple, but Birkenstock has been a product centric and production driven company in the past. Today we are following a consumer centric approach.”
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
One Direction's Harry Styles sold his LA home for $6 million — take a look insideOne Direction's Harry Styles sold his LA home for $6 million — take a look inside. (via CNBCMakeIt)
Read more »
Kelsey Grammer's former Malibu compound is on sale for $19.95 million — take a look insideKelsey Grammer and his ex-wife Camille Meyer bought the five-acre compound for $4.5 million in 1998. The property is now on the market again for nearly $20 million.
Read more »
Long, Fake Toenails Are in This Summer, So Look Down At Your Own RiskI'm at a loss here.
Read more »
Inside Tim Tebow's new $3 million Florida mansionThe Heisman trophy winner turned minor league baseball player bought his second property in South Jacksonville, Florida in an exclusive gated community.
Read more »
New Mom Candice Swanepoel on How to Look Chic on the Beach While Pregnant.AngelCandice shares her favorite destinations, beach must-haves, and more:
Read more »
https://www.health.comGet energizing workout moves, healthy recipes, and advice on losing weight and feeling great from Health.com. Find out how to manage diabetes and depression, prevent heart attacks, and more.
Read more »