Travelers want hotel photos and speed, especially on the day of their trip.
By Andrea Sachs Andrea Sachs Travel reporter Email Bio Follow April 3 at 6:00 AM What can we learn from a new survey on travel apps? That we need the smartphone tools to work quickly and efficiently when we are in motion — and that we like photos of hotels.
For the survey, which was done in December and January, the company assessed more than 12,000 user-generated insights into two dozen apps covering four categories: airlines, hotels, rental car companies and online travel agencies , such as Orbitz and Expedia. Participants were asked to recall the last time they used an app and to perform a function with the tool.
“They received lower numbers because of the stress associated with the deadline,” he said. “If you are two hours late, you’ve got problems.” Individually, JetBlue ranked the highest in overall customer satisfaction, with an 864; Southwest and Alaska Airlines took second and third place. For hotels, World of Hyatt nabbed an 867, with IHG and Hilton Honors rounding out the top three. In the OTA category, the top three were Orbitz , Priceline and Expedia . And finally, National earned the crown for rental cars, with an 860; Enterprise Car Rental and Hertz filled the runner-up positions.
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