A Presidents Day Ad That Sells Values, Not Mattresses

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A Presidents Day Ad That Sells Values, Not Mattresses
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  • 📰 Forbes
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  • 2 min. at publisher
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  • News: 25%
  • Publisher: 53%

Quote of the day:

Share to facebookIt is time to take Presidents' Day back from those who would sell us mattresses at reduced prices. It is time to remember what our Presidency means.In anticipation of Presidents’ Day consider the following words of counsel and caution.”

This Presidents’ Day ad is more than a broadside against one man; it is an affirmation of what makes America the Republic the envy of the world. Not our wealth, our might but our opportunities buttressed by a free and open society backed by laws and enforced with righteous justice.“Human kindness has never weakened the stamina or softened the fiber of a free people. A nation does not have to be cruel in order to be tough.” Franklin Roosevelt.

Such thinking has bred what Brooks calls a “warrior” ethos. Us versus them. Winner takes all. Since we have been living with this tribal mindset for some time now, the “Mr. President” ad strikes a resonant chord. Printed five years ago we might have shrugged. Today we sit up and take notice because we realize what we have lost.

And isn’t that truly what makes us Americans? Given that we are a nation of immigrants, mixed with races of every nation, we are not defined by ethnography but rather by our values. There will be elected officials who seek to divide us, but if we hold to our sense of becoming we can begin anew.

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