Absolut, the vodka brand, thinks it can help solve the issue of bias in artificial intelligence image generation models. But why?
, most of which relate to how AI is trained. Absolut — yes, the vodka brand — wants to fix this problem, and its ideas for how are bizarre.
To Absolut’s credit, the campaign features AI-generated images of people different from what most AI models typically create, at least without extremely precise directions. The fact that there are images of older women, individuals with numerous different skin tones, and people with blemishes shows that much.
However, the big question is whether Absolut had to use AI for this campaign at all. If the primary concern is inclusivity and diversity in imagery, then the company could have hired diverse models and photographers to capture portraits of them.
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