The 7,000-square-foot store offers women's, men's and accessories in a spacious and calm environment.
“When we create a store, it’s really important for us to work with the city and the actual space. That’s why I’m so proud of how they’ve taken care of the building while infusing our DNA into it,” he said.
Overall, women’s accounts for about 60 percent of Acne’s business, and men’s wear is 40 percent, a ratio that is reflected in the SoHo store. Acne has two other stores in New York, one in the West Village and one on Madison Avenue. There are seven stores in the U.S., and 60 globally. In New York, the company wholesales its collections at Nordstrom and Saks Fifth Avenue.
Magnusson predicts that the handbags are bound to be bestsellers, and now the store provides the space to show them off. The mini Musubi handbag, which takes up a full wall in various colors, retails for $1,050 and the micro Musubi, which was launched last year, retails for $690. The Musubi handbag is made in Italy from smooth leather and has knots on the side to mirror obi sashes on traditional Japanese kimonos.
Asked about overall business, Magnusson said: “Business is good. The U.S. business is on fire.” He noted that 70 percent of Acne’s business is through its own direct-to-consumer channels , and 30 percent is through its wholesale partners. Magnusson
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