Adidas CEO doubles down on ecommerce as 70% of its global stores remain closed
a 19% decline in net sales to 4.7 billion euros for the first quarter of the year on Monday after the coronavirus outbreak bought sales to a near standstill in some parts of the world.
In a call with investors after reporting earnings, Adidas underscored the importance of digital acceleration in its business model and its plans to ramp up this area of its business. Adidas believes that while consumers remain home, ecommerce has become more important than ever before. Sales from Greater China, which accounts for 23% of the brand's earnings, declined 58% in the year reflecting product takebacks in a "triple-digit-million euro amount" to manage inventory levels in the market. While 70% of the company's stores are closed, Adidas expects to operate in a different trading environment and is positive that the world will move forward from the current situation.
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