Adidas faces a a whopping $527.5 million earnings hit if it can’t sell its Yeezy inventory.
“Depending on who you speak to, people will say you cannot destroy because it’s a sustainability issue, right? So, please don’t destroy.Gulden said“That’s why we haven’t made a decision on it, because it’s a very complicated issue,” Gulden added.
Gulden said Adidas would face “a lot of reputational risk” if it tries to rebrand and sell the Yeezy merchandise.
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