Adidas not only wants you to buy its unbranded Yeezys going forward -- the company apparently really, REALLY need you to ... because it has a mountain of shoes on its hands, and not a lot of options to recoup its costs other than to sell.
In 2022 alone, Yeezys made Adidas upwards of $1.8 billion ... and made up around 7% of its total profits.
The report also says Yeezy has stayed strong as a constant product in the Adidas wheelhouse since at least 2019, which might explain why Adidas took so long to finallyAdidas has reportedly already set a date for its first unofficial Yeezy release ... the company is calling it the Adidas 350 V2 “Granite," and it's supposed to retail for $230 -- dropping in January.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Adidas scrambling to sell $530 million in Yeezys after cutting ties with Ye, report saysThe company announced it was parting ways with West, also known as Ye, on Oct. 25 citing the rapper's antisemitic remarks and hate speech that got him suspended from social media platforms multiple times.
Read more »
Adidas is stuck with Yeezy sneakers worth more than $500 million: reportAdidas is stuck with Yeezy sneakers worth more than $530 million after parting ways with Kanye West, report says
Read more »
Lana Del Rey Really Wants Her Ex to Know About Her AlbumShe is doing some very targeted advertising in Tulsa, Oklahoma.
Read more »