The company says it will put $1.3 billion worth of unsold shoes back on the market and donate the proceeds to charity.
Adidas has finally decided what to do with its stockpile of unsold Yeezy merchandise, months after the company cut ties with the rapper formerly known as Kanye West.
"Burning is not the solution," Gulden said."What we are trying to do over time is to sell parts of these goods and then donate to organizations that help us and that also have been hurt by Kanye’s statements." "Adidas does not tolerate antisemitism and any other sort of hate speech," the company said in a statement at the time."Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness."
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