Adidas will finally start to move its $1.3 billion mountain of unsold Yeezy sneakers within days
, a group run by the sister of George Floyd that aims to deliver community programs.
Adidas CEO Bjørn Gulden said selling and donating the shoes was the preferred option among the stakeholders it consulted. As recently as its earnings call in April,"We believe this is the best solution as it respects the created designs and produced shoes, it works for our people, resolves an inventory problem, and will have a positive impact in our communities," Gulden said.
"There is no place in sport or society for hate of any kind and we remain committed to fighting against it.""At a time when antisemitism has reached historic levels in the US and is rising globally, we appreciate how adidas turned a negative situation into a very positive outcome," he said, per the Adidas statement.Subscribe to push notifications
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