A LinkedIn study shows that certain keywords in job postings can deter women from applying, despite their qualifications
I am an intern at Forbes and write about leadership.A new study released by professional networking site LinkedIn on Wednesday shows that gender bias at work may begin long before a hiring manager even sifts through a stack of résumés.gender diversity report, women can be deterred from applying to a position for which they are eminently qualified because of the job description’s rhetoric or the use of specific words that are traditionally seen as “masculine.
These words carry so much weight because “they refer to speakers’ expectations about how male and female persons behave,” says Robin Lakoff, a linguistics professor at the University of California, Berkeley, who’s an expert on gender and language and the author of the groundbreaking bookWhen women read “masculine” words in a job post, she adds, “they force us to think in terms of gendered stereotypes, which virtually always are more noxious to women than to men.
Greenbaum also notes that women are more likely to apologize at work and thereby undermine their own credibility. Ellen Petry Leanse, an entrepreneur and a former employee of both Apple and Google, expressed her frustration with this phenomenon in a 2015on LinkedIn, noting that women often use the word “just” in workplace communications: “It was a subtle message of subordination. I realized that striking it from a phrase almost always clarified and strengthened the message.
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