The VMAs see an increase in social media interaction year-over-year
are tied for the most nominations). But the VMAs themselves are seeing some wins before the broadcast even airs thanks to a year-over-year increase in social media interaction for the 2019 VMAs.
Per data from Conviva Social Insights, Facebook, YouTube and Instagram , VMA social video views on Facebook, Twitter, Instagram, YouTube and SnapChat have more than doubled YoY thanks in part to MTV leveraging new features like Facebook Stories, YouTube stories and IGTV to connect with a wider audience. Social engagement with VMA content is up 129% compared to 2018., as well as buzzy up-and-comers such as Lizzo and Lil Nas X, organic social conversation is up 311% YoY, per Crimson Hexagon .
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