Air makes a ton of massive claims about both Nike and Adidas, such as Adidas being founded by Nazis, but how much of it is actually true?
Air might be a colorful version of a true story with some creative licensing, but it's the movie's discussion of Nike and Adidas's urban myths that are the most eyebrow-raising. The Ben Affleck-directed sports movie follows Sonny Vaccaro, a Nike marketing employee, who believes the company should spend its entire $250,000 sponsorship money on just one basketball player instead of three or four.
What Are Nike's 10 Principles? Nike's 10 principles are proudly displayed throughout the brand's head office, most notably scrawled across the wall in Nike CEO Phil Knight's private office. The principles were made in 1977 before Nike had gone public and way before it had signed Michael Jordan. Phil says himself several times in the movie that the principles are what made Nike so successful in the first place.
The commercial aired in 1988, and 21 years later in 2009, Wieden recalled, "None of us really paid that much attention. We thought 'Yeah. That'd work'" . Gilmore was a Utah resident who robbed and killed two people, a gas station attendant and a motel worker in 1976, which was weirdly just one year before Strasser wrote the 10 principles. He was sentenced to death by firing squad just a few months later.
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