Airbnb hosts' latest trick to draw more bookings: $0 cleaning fees
Simply seeing a headline that proclaims"$0 cleaning fee" can influence a traveler to believe they are getting a good deal, one host said.'It's kind of like a game of chicken' Dan Latu/Insider
Edwards, who works in the airline industry, operates an Airbnb in the ski destination Brian Head, Utah, a three-hour drive south from Salt Lake City. This winter, he baked the cleaning fee into his total price, raising the nightly rate to $110 from $70. He then changed the title ofLast year, Edwards said his occupancy was about 90% during peak months. This year, he said, he's had a stronger-than-expected season, hovering between 60 and 70% occupancy each month.
Edwards has not changed what he pays his cleaners — $80 for a turnover — and attributes the bump to the psychology of giving guests fewer fees to be shocked by at checkout.Melissa Hughes, a Florida Airbnb host, has never had cleaning fees but still highlights that in the listing.Melissa Hughes has never imposed cleaning fees at her goat farm in Tallahassee, Florida.
"I never could wrap my mind around them," she said."It's like going to a hotel and getting a cleaning fee on top." Hughes said her bookings were very slow during the summer. Many hosts were worried headed into the season about
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