At Tokyo's 'Rugby Dinner No Side Club', owner Takeuchi Masakazu is taking no chances: he has got in three times the usual amount of beer as Japan ...
TOKYO: At Tokyo's Rugby Dinner No Side Club, owner Takeuchi Masakazu is taking no chances: He has got in three times the usual amount of beer as Japan hopes to profit from the 400,000 fans expected for the Rugby World Cup.
The 43-year-old, himself a former rugby player, is hoping to see takings double or even treble this year. To satisfy the expected demand, he is also doubling his staff, from five to 10 people.Advertisement "We told them they need to have three to five times their normal stock," Machidori told AFP, insisting that the message had been well understood.World Cup organisers are expecting the tournament to contribute around 216 billion yen to the Japanese economy, basing their predictions on a study by professional services firm Ernst and Young.
A prime example is the small town of Kamaishi in northern Japan, which was devastated by the 2011 earthquake and tsunami but is hosting two matches at the World Cup's only purpose-built stadium - part of a general effort to use sport to regenerate the area.
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