Tmall, China’s largest business-to-consumer e-commerce platform is getting into the outlet business.
LONDON — Designed to help brands accelerate their digital transformation — and pressingly in this coronavirus-hit world — to liquidate stock and bring in a new source of revenue, Luxury Soho was unveiled quietly on April 20.
With a severe industry-wide sales disruption and consumers’ discretionary spend forecast to be cut back, discount retailers are expected to benefit in the post COVID-19 world. Brick-and-mortar outlet operator Value Retail reported a quick bounce back in its China revenue to pre-virus levels, while the Hong Kong-headquartered outlet operator On the List opened a permanent showroom in Shanghai this month.
“Luxury brands have a specific product life cycle. As the main platform for brands’ digital operation in China, Tmall provides solutions for different scenarios,” said Weixiong Hu, vice president of Alibaba Group and general manager of Tmall’s apparel fashion business unit. “In the future, luxury brands can open two different types of stores on Tmall.
Tmall said it hopes this channel can be a gathering place for the fashion-loving but price-sensitive Millennials and Gen Z shoppers. There will be short-form videos, live-streams and product recommendation content from key opinion customers. Top-tier brands, media and influencers will also be able to share fashion information.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Opinion | The pandemic has made local news indispensable. It’s also killing it.Local outlets across the country are cutting salaries, laying off workers or closing down entirely.
Read more »
You could get married at Prince Charles' home Dumfries House'Event hosting is vitally important to the survival of all that goes on within Dumfries House Estate and farther afield.'
Read more »
Chinese state media outlet attacks White House, Republicans over coronavirus criticism: 'They really should wake up''It is the urgent political need of the Republican-led government to pass the buck to China for its own failure,' an editorial in the Global Times newspaper said.
Read more »
Alibaba demotes top executive after probe into behaviour: sourceChinese e-commerce giant Alibaba Group Holding Ltd has demoted Jiang Fan, one of its most senior executives, after an internal investigation into allegations of improper behaviour, according to a person familiar with the matter.
Read more »
Health Department shakeup by White House is being considered: ReportsThree outlets reported that Alex Azar could be replaced as Health and Human Services secretary amid the ongoing coronavirus pandemic.
Read more »
Japan's Osaka to name and shame pachinko parlours defying coronavirus lockdownJapan's Osaka Prefecture said it will name and shame more pachinko parlour gambling outlets that are defying coronavirus lockdown requests after three out of six locations it identified on Friday subsequently closed.
Read more »