New York-based fashion house Alice + Olivia has partnered with luxury cannabis brand Kush Queen to promote 'the empowerment of women through wellness.'
. The move into the CBD market for the womenswear label follows the recent launch of a cosmetics collection with Maybelline New York, expanding upon the brand’s commitment to beauty and self-care.
Speaking to the trend of more mainstream companies officially incorporating the less-psychoactive compound of the plant into their product portfolios, Bendet explains, “There are great opportunities as women realize the health and wellness benefits both physically and mentally for CBD, and as brands, we get to help develop and market these products to our customers. I love doing co-branded collaborations with companies and products I like to use.
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