Daisy Knatchbull, founder of The Deck, the first women’s tailor with a shopfront on Savile Row, said she’s not only fielding suiting requests from brides but from their mothers, daughters, and girlfriends as well.
, said she’s not only fielding requests from brides but from their mothers, daughters and girlfriends as well.
“There are a lot more people than you think who don’t want to wear a fairy princess dress,” said Knatchbull. The tailoring trend was already gathering steam before lockdown, but Knatchbull believes the pandemic — and all of the canceled or postponed weddings — shifted a lot of people’s perspectives, and priorities.
“Right now, we’re seeing micro weddings. Having a small wedding makes that bride really think about what she wants to wear. Maybe it’s a suit with a special embroidered message inside, or something blue or borrowed that we’ve stitched into the suit. It’s that kind of woman who’s come out of COVID[-19].” tailoring, there are other dynamics at play, such as sustainability.
Wedding trousers can be let out, taken in and reworn ad infinitum, while jacket buttons and linings can be changed and updated. While a wedding dress can be transformed, sold or donated to charity, many end up hanging in the closet, yellowing with age. Some brides aren’t even bothering to buy their wedding clothes. They’re renting them instead.dressed in a flowing white gown by Greek designer Christos Costarellos which had been rented from the fashion platform My Wardrobe HQ.
She said that brides are often opting for a classic dress for the church and then changing into tailoring for the party afterward, or wearing tailored clothing to the registry office ceremony, “and then changing into something short and sparkly or feathers” for the evening.
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