Amazon announces 'Bedrock,' its ChatGPT and DALL-E rival
, which will compete with enterprise offerings from OpenAI and others in the generative AI space.
Bedrock is a suite of generative AI tools that can help Amazon Web Service customers — businesses who run their operations on Amazon's data servers — build chatbots, generate and summarize text, and make and classify images based on prompts. Bedrock users can perform specific tasks by selecting from a range of machine learning models it calls"foundation models," such as AI21's Jurassic-2, Anthropic's Claude, Stability AI's Stable Diffusion, and Amazon Titan.
A content marketing manager, for example, can use Bedrock to create a targeted ad campaign for a new line of handbags by feeding it data so it can generate product social media posts, display ads, and web copy for each product,
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