Amazon is winning with teens, according to Piper Jaffray's most recent survey.
Teens are increasingly joining the online shopping revolution — and it's good news for Amazon.
Most of Amazon's performance boost came from the category Piper Jaffray defines as upper-income teen males, where the website was up six points when compared to the fall. Fifty-nine percent in that category said Amazon was their favorite website, but only 38% of upper-income females said the same thing, holding steady from six months ago.
Additionally, a large percentage of teens — 89% of upper-income female teens and 91% of upper-income male teens — say they shop online. Both of these were the highest percentage Piper Jaffray has ever recorded for each gender in its survey.
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