It seems Amazon is joining the chatbot fray.
. Amazon certainly doesn’t want to lose any ground in shopping, so it’s not surprising that the company wants to introduce its own chatbot very soon.That said, it’s unclear when this new experience might actually be released or what it might look like. When we asked for comment, Amazon spokesperson Keri Bertolino only shared this: “We are significantly investing in generative AI across all of our businesses.
Still, it seems extremely likely that conversational shopping is coming to Amazon in the not-too-distant future, so you might as well get prepared for the search experience on Amazon to get even more cluttered. Hopefully Amazon makes this new experience optional, like Google is for its
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