Amazon just opened up ads within its Instacart-killer AmazonFresh to win over big packaged goods brands

Amazon notified agencies on Thursday that it was opening up ad inventory in AmazonFresh.

Amazon is expanding its advertising business to AmazonFresh, letting consumer packaged goods brands run ads for their grocery products.

Amazon's move into advertising has been compared to Facebook and Google for its size and data -- now it's taking a page from retailers like Walmart to win over packaged-goods brands. AmazonFresh is only available to Prime members and costs an additional monthly fee of $14.99 in big cities including New York, Boston, Dallas and Chicago.from Deutsche Bank analyst Paul Trussell last year, Amazon will be tied with Instacart in e-grocery delivery by 2025 with 19% market share, ahead of Walmart's 17% and Kroger at 7%.

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