Amazon.com Inc on Thursday launched a fitness band and app, 'Halo', as the e-commerce giant looks to take on Apple, Fitbit and Samsung in an ...
Amazon.com Inc on Thursday launched a fitness band and app,"Halo", as the e-commerce giant looks to take on Apple, Fitbit and Samsung in an increasingly crowded fitness tracker market.
The Halo band would be priced at US$99.99 while the app membership would cost US$3.99 per month, according to Amazon.The market for wearables is highly crowded, with Apple Inc being the leader with a 29.3per cent share in the first quarter of 2020, according to data from market research firm International Data Corp.
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