Pastrami-infused martinis, pink and white cookies and a “Maisel Tov” hot dog are on the menu as Amazon Prime Video has partnered with several different brands to help promote the final season of “T…
And it’s not just food partnerships. Companies ranging from Pantone to Saks Fifth Avenue are part of an ambitious marketing campaign tied to the April 14 premiere of “Maisel” Season 5. Activities that day include the series’ cast, along with exec producers Amy Sherman Palladino and Daniel Palladino, ringing the opening bell at the New York Stock Exchange, as well as a mile-long “takeover” of Fifth Avenue in New York from 46th Street to 56th Street and a 4 p.m.
“Each brand is celebrating ‘The Marvelous Mrs. Maisel’ in their own unique way,” said Prime Video head of brand partnerships and consumer events Jennifer Verdick. Prime Video has created various unique promotions for “Maisel” over the years, including its well-remembered 2019 “Maisel Day,” an Emmy FYC event held with various restaurants, theaters and retailers throughout Los Angeles where fans could take advantage of special deals at 1959 prices — including $2.50 makeovers, 99-cent pastrami sandwiches and 30 cents for a gallon of gas.
Here are some of the upcoming promotions tied to the final season of “Maisel,” with descriptions from Amazon:“Showrunners and cast for ‘The Marvelous Mrs. Maisel’ will commemorate the occasion with the ringing of the opening bell at the New York Stock Exchange on April 14 at 9:30 a.m. ET.” An 8-foot long display of over 1000 bite-size cupcakes by Baked by Melissa at the NYSE will be included.
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