Biometric data is quickly becoming your key to unlock the internet.
You can now use passkeys to sign into your Amazon account, the company announced on Monday. Amazon is following suit from other big tech players who are moving away from passwords and towards biometrics, such as your fingerprint or face, as well as pins to secure your digital identity. “While passwords will still be around in the foreseeable future, this is an exciting step in the right direction,” said Amazon’s Senior VP of Ecommerce Dave Treadwell.
For now, you have to manually set up passkeys in the app’s Login & Security settings, and passwords are still the default. The e-commerce giant is a step behind Google, which just announced passkeys will now be the default for personal Google accounts. However, Amazon is not new to the biometric authentication game. This summer, the company rolled out its palm-reading payment system at all Whole Foods locations, allowing customers to buy groceries with nothing but their palm print.
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