Amazon said in a job listing that it wants to 're-architect and reinvent the way we do search' with AI, and we have concerns.
, Amazon wants to overhaul product search with the same technology, and it sounds like a terrible idea.found an opening for a senior software development engineer. The listing reveals that the company is “reimagining Amazon Search with an interactive conversational experience.” Amazon claims the AI will answer questions, compare products, and provide personalized suggestions.
Buzzwords aside, it sounds like Amazon wants to turn product searches into conversations with artificial intelligence. Although the Amazon search experience unquestionably leaves much to be desired, I’m pretty confident that conversational AI will only make it worse. If anything, Amazon’s search experience needs to be streamlined, not complexified.
This is less than ideal, and it’s why I typically do all the research I need to do outside of Amazon and then go straight to the product page if I need to buy something from Amazon.
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