Amazon shifts some voice assistant, face recognition computing to its own chips

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Amazon shifts some voice assistant, face recognition computing to its own chips
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Amazon.com Inc on Thursday said it shifted part of the computing for its Alexa voice assistant to its own custom-designed chips, aiming to make ...

NEW YORK: Amazon.com on Thursday said it shifted part of the computing for its Alexa voice assistant to its own custom-designed chips, aiming to make the work faster and cheaper while moving it away from chips supplied by Nvidia.

Cloud computing customers such as Amazon, Microsoft Corp and Alphabet's Google have become some of the biggest buyers of computing chips, driving booming data centre sales at Intel, Nvidia and others.

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