The $4.99 monthly service gives Prime members a team that shops for them.
Amazon.com Inc. continues to take steps in the fashion category with the launch of a styling service, Personal Shopper by Prime Wardrobe, as the e-commerce giant takes on outfit-in-a-box pioneer Stitch Fix Inc. and luxury consignment newcomer RealReal, among others competing for the changing habits of consumers.
The Prime Wardrobe service “has been met with muted success,” though it has added a personalization element to the Prime membership, said Wells Fargo in a note published Tuesday. Amazon is the top apparel seller in the U.S., according to separate a June 7 Wells Fargo note, which estimates that the e-commerce giant will surpass $44 billion in sales of clothing and shoes in 2019.
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