Amazon Wants to Be Your New Personal Shopper

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Amazon Wants to Be Your New Personal Shopper
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Instead of picking out your own pieces, this new service does the legwork for you: It'll send you eight items it thinks you'll like, you get a week to test-drive them, and then you return what you didn't love. 📦

, it's essentially a stylist that makes recommendations of brands and products you might like based on a survey that lets you detail your preferred aesthetic and fit, curating your box accordingly. It's available exclusively on the Amazon app, and will cost Prime members $4.99 a month.

Instead of picking out your own pieces, Personal Shopper does that legwork for you: It'll recommend items it thinks you'll like, from which you select up to eight favorites to be sent to you. You get a week to test-drive them, and then you can return what you don't love.

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