Amazon is attempting new measures to get customers to return fewer of their online orders, including charging a fee to return items to UPS stores.
For decades, Amazon built its business by creating shopping that was fast, ridiculously easy and, seemingly, error-proof. You don’t like it, just return it. But not anymore: so many customers have buyers’ regret, or simply bigger feet than they thought they had, that handling returns has become an expensive problem for the company.
Amazon is adding the badge to product listings on items with “significantly higher return rates for their product category,” a spokesperson said. Zara, H&M, J.Crew, Anthropologie, Abercrombie & Fitch and other chains are now slapping on fees of up to $7 to return items online; some retailers have tightened their return windows. Customers sent back around 17% of the total merchandise they purchased in 2022, totaling $816 billion, according to data from the National Retail Federation.
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