What’s the next Axie Infinity? With an impressive pedigree and senior team, it might just be AmbrusStudio. The company is looking to develop a community from the ground up after selling out its Ultimate edition NFT series in August.
Panelists included Johnson Yeh, the founder and CEO of Ambrus Studio who is known as"The Godfather of Esports" in China; Andy Dinh, the founder of Team SoloMid which was named by Forbes as the world's most valuable esports organization; Ted Lin, the ex-chief growth officer of Binance; and Robin Guo, an investment partner of a16z that focuses on GameFi.
Through game-related co-creation activities, the community can establish common emotional attachments and gradually evolve into a game-themed community, which should snowball into recruiting more Web2 players. Moreover, esports enjoys 500 million users with double-digit growth year-over-year, so the impact of esports applies to both Web2 and Web3.
Echoing Gou, Yeh said that NFTs are effective in monetizing common emotional attachment. The NFTs in E4C games will continuously record and visualize players' emotional attachment, which he describes as a skin upgrade system that provides a vehicle to record special moments. This system benefits developers by encouraging continuous consumption and players by enabling circulation within emotion-sharing players.
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