'These kind of job listings tend to attract candidates who are—you guessed it—young and male.'
Are you a code sensei? A customer-service rock star? Do you have a passion for sales? Will you devote your life to conference calls, leaving your family and friends behind while you camp out under your desk, ready to dial in at any time?
Although this trend has some roots in start-up culture, it has spread to virtually all American industries and far beyond the bounds of urban office work. Alley, a co-working space in New York, seeks a social-media and marketing manager at the company who is “one part visionary, one part online warrior, one part pop-culture guru, a dash of precocious energy, mixed with a little lyrical whimsey, and served with a shot of espresso.
Dauntingly vague language can fail to net the ultra-dedicated candidates employers are trying to attract, Cappelli notes. Asking applicants whether they’re obsessed or passionate is unlikely to extract any useful information to evaluate them. “It’s not as if someone is going to say, ‘No, I’m sorry, I really don’t care about this at all,’” he says.
If creative language is in fact a window into a company’s culture, the tireless-ninja mind-set still might hurt some workers more than others, though. “You wind up with a combination of a gender skew and an age skew when you use these fanciful terms,” says Ian Siegel, the CEO of the online job marketplace ZipRecruiter. Older, more experienced professionals are generally turned off by employers looking for extremists, as are parents. “You’re going to get mostly young men,” Siegel says.
To explain how job hunting got so bad for all involved, Cappelli identifies a trend that started long before the internet took over the process of looking for work: the gutting of corporate human-resources departments, which he says has been under way for about a generation. “After the Great Recession, a chimpanzee could have hired well,” he explains. “You just hinted you had a job and there was a queue of overqualified people begging you to hire them.
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