This is how much Americans want to pay for all their streaming services
finds. The acceptable range consumers would like to pay for all their streaming offerings is $17 to $27.
So far, consumers are willing to pay much more for their cable TV package than they are for streaming, as the poll indicates that 90 percent of U.S. subscribers pay more than $50 per month for their service. About 35 percent of American adults have heard nothing of Apple’s upcoming product, while 40 percent haven’t heard of WarnerMedia’s plans and 46 percent haven’t heard of NBCU’s, according to the poll.
Live broadcast and pay TV are in trouble as long as streamers offer “affordability and quality,” says Schaeffler. “Fail at either or both, and broadcast and pay TV live a lot longer.
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