Wine consumption among Americans has dropped for the first time in 25 years. Instead, they're drinking more spirits and ready-to-drink cocktails, like hard seltzers, following a broader trend of people seeking out less caloric beverages.
That's according to a new report from industry group IWSR that found wine consumption has dropped for the first time in 25 years. Instead, Americans are drinking more spirits and ready-to-drink cocktails, like hard seltzers, following a broader trend of people seeking out less caloric beverages as they become more health conscious. Beer also remains on the decline with sales falling 2.3% — its fourth year of decreases. Sales of domestic beer brands, like Budweiser, fell 3.
Read MoreIWSR, which collects its sales figures by surveying financial releases and other proprietary data points, said that Americans consumers are paying more for premium products. Constellation Brands, which produces various well-known alcoholic brands, said sales recently slipped because of declines in its low-end wine brands. But its premium wine lines, including Kim Crawford and Prisoner, which cost more than $11 per bottle, are performing well.
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