An entrepreneur’s secret to success: Look for disorganization paid Oracle
When John O’Brien, a former Cadbury-Schweppes executive, was traveling the world looking for a franchise to launch, he was very particular about the type of business he wanted to run. “I was specifically looking for a services industry that already existed, yet had strong growth potential, high gross margins, and most importantly, was totally disorganized,” O’Brien says.
O’Brien knew he needed to give people a premium service for close to what they were already paying, and deliver it in just one monthly visit. To do that, he had to convince pool owners to upgrade their equipment—to adopt self-dosing salt chlorination dispensers, multispeed pool pumps, and remote-sensing systems to monitor and correct pool chemical levels automatically.
Its on-premises accounting system was developed by “IT guys, who didn’t understand the pool services industry or how to manage a franchise business model,” O’Brien says. Not only did the system make it difficult to extract data and export it into spreadsheets, “our accountants couldn’t even figure out how to use it, and we couldn’t do any reporting or analytics.”, in part because of its franchise module.
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