An unearthed video from 1997 shows a young Jeff Bezos explaining why he built Amazon's empire on books

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An unearthed video from 1997 shows a young Jeff Bezos explaining why he built Amazon's empire on books
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It's a direct insight into how Bezos, the world's richest person, went about building Amazon from scratch.

A 1997 video of Jeff Bezos has gone viral on Twitter, giving direct insight into how the CEO went about building Amazon in its earliest days. In the video Bezos explains why he picked books as the first product he ever sold on Amazon. He made a list of 20 products he could sell online, and landed on books because there's greater choice than any of the other categories.

A 1997 video of Jeff Bezos has gone viral on Twitter, giving direct insight into how the CEO went about building Amazon in its earliest days. In the video Bezos explains why he picked books as the first product he ever sold on Amazon. He made a list of 20 products he could sell online, and landed on books because there's greater choice than any of the other categories.

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