Analysis: Jack Dorsey welcomed Elon Musk as “the singular solution” to save Twitter. That obscures a key factor in Musk's success at Tesla and SpaceX: a team of talented employees who bought wholeheartedly into his vision.
Leaving aside the hokey “light of consciousness” bit, the idea that Musk alone can fix Twitter is a popular one in certain tech circles. After all, he has led two of the most spectacular business success stories of our time, in Tesla and SpaceX. Both endeavors, by all accounts, depended heavily on Musk’s personal vision, commitment, showmanship and business acumen.
At Tesla and SpaceX, Musk earned a reputation as a hard-charging, hands-on leader who played a crucial role in product and engineering decisions, at times micromanaging to a fault. But even Musk, hardly a paragon of humility, would readily acknowledge that those companies’ triumphs were not the results of his efforts alone. They were the work of large teams of talented, idealistic employees who were attracted to his vision and highly motivated to help bring it to fruition.
Of course Musk can’t build cars or rockets or a social network without help. But the importance of the teams he assembled at Tesla and SpaceX has been overlooked by many, including Dorsey, in assessing his takeover of Twitter. Or he could clean house, instituting mandates that weed out anyone skeptical of his leadership and remaking the staff in his own image. That might be more Musk’s style, and perhaps he could pull it off. But even in the best-case scenario, it would involve a period of turmoil, a dramatic and sudden loss of institutional memory and capacity and expertise, and lots of ugliness as the culling plays out.
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